ChE0mD· mission roadmap AGENTS LIVE VDAY 26 DRY RUN ⚠ CALENDLY NEEDED $0 SETUP COST
Mission roadmap — 2026

CURRENT
→ MVP + BIZ MODEL
?? → FIRST RECURRING

Full journey from what's already built → first paying customer who's genuinely thrilled and renews automatically. The "??" gets answered by the market, not by you in advance.

✓
Foundation
2
Lead Engine
!
Demo MVP
?
Biz Model
5
First Call
6
Install Sprint
★
Thriving
⚡ Next Action
Set up Calendly at calendly.com/adametherzlab — this unblocks everything: live emails, demo bookings, first call
~30 min

Critical Path

Stage by Stage

STAGE 01 Foundation
✓ DONE ~$0 cost
▾

VPS, orchestration mesh, AI agent pipeline, email system, and GitHub publisher — the entire operational backbone is running on $6/month of server.

✅ Already Built

  • 🖥 VPS (Hostinger, 187.124.84.96)
  • 🗄 Supabase communication bus
  • ⚙ PM2 process mesh (8 agents)
  • 🤖 EClaude Telegram bot + skill system
  • 📡 Lead scout (Sonar Pro)
  • ✉ Hostinger SMTP email sender
  • 📊 GitHub publisher (live README)
  • 🌐 VoxStack landing page

👤 Your Contribution

  • 💳 VPS subscription (~$6/mo)
  • 🔑 API keys (OpenRouter, Supabase)
  • 📧 Hostinger email domain
  • ✔ Reviewed + approved the system
Claude Effort
97%
Your Effort
~2h total
✅ Gate: All PM2 processes online, VDay runs completing end-to-end — PASSED
STAGE 02 Lead Engine
ACTIVE VDay 26 / ∞
▾

Every day Claude runs 6 phases autonomously: scout 5 leads → qualify → build live demo → write pitch → QA → send email. 26 days of pitches staged. DRY RUN until Calendly is live.

🤖 Claude Runs Daily

  • 🔍 Scrapes leads via Sonar Pro ($0.20/day)
  • 📊 Builds vertical-specific demo + ROI calc
  • ✍ Writes personalised pitch + P.S. line
  • 🎯 QA checks — rejects wrong-vertical leads
  • 📧 Scrapes real emails from business websites
  • 📦 Publishes full package to GitHub

👤 You Do

  • 📱 Get dry-run emails (your Gmail inbox)
  • 👁 Review quality — are pitches good?
  • 📅 Set up Calendly ← BLOCKING
  • 🔓 Flip AGENCY_DRY_RUN=false when ready
Catch-up batch: 26 pitched leads are queued. When you flip DRY_RUN=false, all leads with high/medium confidence verified emails go out automatically within the next M–F 8AM–3PM CT window. LLM-guessed emails are permanently blocked.
Claude Effort
95% / day
Your Effort
~5 min/day
⏳ Gate: Calendly live + dry-run email looks good → flip AGENCY_DRY_RUN=false → live outreach begins
STAGE 03 Demo-Ready MVP
⚠ BLOCKED ~2–4h your time
▾

Before a prospect books a call, you need a working demo they can see live. This means a real Calendly link, a Retell AI voice agent that actually answers calls, and a sharp demo script. Claude generates 90% of this — you paste and approve.

🔴 Your Blockers

  • 📅 Calendly: claim adametherzlab, create 15-min event (~30 min)
  • 📞 Retell AI: create account at retell.ai (~15 min)
  • 💳 Retell plan: ~$29/mo — voice agent infrastructure

🤖 Claude Generates

  • 🗣 Retell agent config JSON (you paste into dashboard)
  • 📜 Full demo call script (HVAC / roofing / med-spa)
  • 🎯 Objection handlers for common pushbacks
  • 📊 Slide deck / screen share outline for calls
When you're ready: just say "build me the Retell config for an HVAC demo agent" and Claude will output the full JSON + call script immediately. Takes 2 minutes to paste into the Retell dashboard.
Claude Effort
85%
Your Effort
~2–4h one-time
✅ Gate: Calendly bookable + Retell agent answers test call + demo script approved → advance
STAGE 04 Business Model ??
DECISION POINT not a blocker yet
▾

The "??" isn't a blocker for getting your first customer — the pricing is already set ($2,500 setup + $497/mo). The bigger question is which direction this grows after the first 3–5 clients. The market will tell you. Here are the three realistic paths.

Option A
White-Glove Agency
$2,500 setup
$497/mo retainer
  • Highest revenue per client
  • Claude does 95% of the work
  • Proof-of-concept fastest
  • 10 clients = $5K MRR
  • You're still in loop per client
  • Scales ~20 clients before needing help
Option B
SaaS Platform
$197/mo self-serve
no setup fee
  • Scales without your time
  • 100 clients = $19.7K MRR
  • Lower friction to close
  • Hard to build before proof-of-concept
  • Needs customer success infrastructure
  • Harder to onboard cold leads
Option C
Hybrid / License
$4,500 agency setup
$997/mo + white-label
  • License system to other agencies
  • Leverages existing ChE0mD stack
  • 1 white-label = 10× multiplier
  • Complex to sell before proof-of-concept
  • Needs documented system + training
The right call: Start with Option A (agency) to get paid clients fast and prove the system works. After 3–5 happy clients and real case studies, the choice between B and C becomes obvious from client behavior. You do not need to decide this now.
? Gate: First 3 clients paying → review retention, effort, and market signal → decide A/B/C for scale
STAGE 05 First Call → Close
PENDING 15-min call + proposal
▾

A prospect books the 15-min Calendly slot. This is a demo, not a sales pitch — show the voice agent live, show the ad creatives built for them, let the ROI numbers speak. You close at the end with a simple next-step ask.

🤖 Claude Prepares

  • 📋 Prep brief: lead background + talking points
  • 📊 ROI slide with their specific numbers
  • 🗣 Live Retell demo agent (already built)
  • 📄 Proposal PDF or one-pager
  • 💬 Objection response cheat sheet

👤 You Run the Call

  • 🎯 15 min — show don't tell
  • 📞 Demo the voice agent live on call
  • ❓ Ask: "does this solve your problem?"
  • ✍ Close: "want me to build this for you?"
  • 💳 Take deposit via Stripe / PayPal
Claude Effort
70%
Your Effort
~1h per lead
✅ Gate: Prospect says yes + pays deposit → advance to Install Sprint
STAGE 06 Install Sprint
PENDING 2-week onboarding
▾

Two weeks from signed contract to customer live. Claude builds everything production-ready — you coordinate access, review, and flip the switches. The customer sees activity from day one.

🤖 Claude Delivers

  • 🗣 Retell agent — finalized config + brand voice
  • 📊 3 Meta ad sets (copy + audiences + budgets)
  • 📞 Call handling script + FAQ responses
  • 📈 Tracking setup: call logs, lead attribution
  • 📧 Welcome email sequence for booked leads
  • 📋 30-day check-in report template

👤 You Coordinate

  • 🔑 Get FB Ads manager access
  • 📞 Forward business phone to Retell number
  • ✅ Approve ad creatives with client
  • 🚀 Launch ads + go live
  • 📞 Day 3 check-in call (10 min)
Claude Effort
82%
Your Effort
~5h week 1, ~1h/wk after
✅ Gate: Voice agent live + ads running + client reports calls coming in → advance to Thriving
STAGE 07 Thriving Customer ★
PENDING 90-day proof → renewal
▾

This is the destination. A customer who sees measurable ROI (recovered calls, booked jobs, leads from ads), feels the system working without thinking about it, and automatically renews. Claude generates the reporting. You show up monthly.

🤖 Claude Maintains

  • 📊 Monthly performance report (auto-generated)
  • 🔄 Ad creative refresh (every 4–6 weeks)
  • 🗣 Voice agent script updates as needed
  • 📈 ROI tracker: recovered revenue vs cost
  • ⭐ Renewal email at day 80 (auto-drafted)

👤 You Show Up

  • 📞 30-min monthly review call
  • 🎯 Share report → celebrate wins
  • 🤝 Ask for referral at day 60 (if happy)
  • 💳 Confirm renewal at day 90
The flywheel: One thriving customer → referral → second customer → case study → better pitch emails → more bookings. Each satisfied client makes the next one easier to close.
Ongoing Claude
90%
Ongoing You
~1h/mo per client
✅ Gate: Client renews at month 3 → you have proof-of-concept → scale or choose biz model direction

Stage 5 Detail

The 15-Minute Discovery Call

0:00
INTRO — 60 seconds
"Thanks for jumping on. I'm going to show you exactly what we already built for [BusinessName] — takes about 12 minutes, then you can ask anything."
1:00
PROBLEM — 2 minutes
Show the missed-call ROI calc: "Your phones probably go to voicemail 7–10× per week — here's what that's costing you annually." Let the number land.
3:00
LIVE DEMO — 5 minutes
Call the Retell demo number live on screen share. Let them hear the AI answer, qualify the caller, and book a job. "That just happened. No one had to pick up."
8:00
ADS — 2 minutes
Show the 3 Meta ad variations built for their vertical and city. "These are ready to deploy. We don't start running them until you approve them."
10:00
INVESTMENT — 1 minute
"Investment is $2,500 to get set up — which is covered in the first two recovered calls. Then $497/month, which is one job. We've already built the hard part."
11:00
CLOSE / Q&A — 4 minutes
"Does this solve the problem you're trying to solve?" → answer questions → "Want me to set this up for you? I can send an invoice today and we start Monday."
15:00
END — next step
If yes → send Stripe invoice for $2,500 setup deposit. If not ready → send follow-up email with case study (Claude drafts it). Either way, you're in control.

Revenue Model

Agency Path — Client by Client

RIGHT NOW
0 clients
$0/mo
$0 ARR
System running, leads flowing, Calendly needed
FIRST WIN
1 client
$497/mo
$5,964 ARR
+$2,500 setup
PROOF
3 clients
$1,491/mo
$17,892 ARR
Case study exists → closes get easier
MOMENTUM
10 clients
$4,970/mo
$59,640 ARR
Referral flywheel active. ~2h/week your time.
SCALED
25 clients
$12,425/mo
$149,100 ARR
Hire first contractor or license the system
Claude's ongoing time cost per client: ~$0.80/day (Sonar Pro + Gemini reports). Your time: ~1h/month per client for review calls. The system runs itself between touchpoints.

What Exists Today

ChE0mD Built Stack

🔍
Lead Scout
Sonar ProLIVE
📊
Demo Builder
Gemini FlashLIVE
✍
Pitch Writer
Gemini FlashLIVE
✅
QA Agent
Flash LiteLIVE
✉
Email Sender
DRY RUNHostinger SMTP
🕷
Email Scraper
LIVEVerified only
📦
GitHub Publisher
LIVEPer-VDay files
🌐
VoxStack Landing
LIVECalendly needed
📡
Telegram Bot
LIVEEClaude
🗄
Communication Bus
LIVESupabase
🗣
Retell Voice Agent
PENDINGRetell AI
📅
Calendly Booking
PENDING~30 min
💳
Payment / Invoicing
PENDINGStripe / PayPal
📊
Monthly Reports
FUTURE